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Participants

A participant is a named contact enrolled in an experience — someone you can identify, typically by name and email. The Participants area lists them and their progress.

  • Manually, when you add contacts to a campaign.
  • Automatically, when an experience is triggered for a specific person — for example, by a webhook from your CRM carrying that person’s id.

Each participant gets a participant shortcode — their personal link into the experience.

  • Their identity and the experience/campaign they’re in.
  • Their progress — which cards they’ve reached, whether they hit the goal.
  • The attributes mapped onto them from inbound events, and the tags they carry.

A participant may be matched to an anonymous visitor once their client user id links to one. Until a visitor links, inbound work for that id is held rather than guessed. Connected systems can carry several ids for the same person — see Connect Segment.

Participant records hold personal data. They are retained with time-to-live expiry, and data-subject erasure is supported across participant, delivery-log and identity stores. Raise specific retention or residency needs with your 2mee contact.

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