Glossary

Plain-English definitions for the terms used across these docs. Where a term has a fuller explanation, it links to it.

Products & surfaces

2mee human message : The core product — a real person delivering a short, reassuring video, image or text overlay rendered on top of a website without changing the page’s HTML. Shown at a point of high friction, low confidence or low understanding.

Onflow : The on-site product. You embed the 2mee snippet on your website and your published messages render over the page as Web Components — no iframe, no changes to your HTML. The visitor never leaves your site.

Outpost : The hosted runtime for participant-facing experiences. A contact opens a shortcode link and is guided through branded pages hosted by 2mee.

Content hierarchy

Experience : A set of at least one card — the participant-facing flow, plus its triggers, goal/fail handling and runtime configuration. It holds cards, not content directly.

Card : A single page within an experience, and the unit that is deployed, addressed and rendered. It applies a template whose outlet holds the card’s content.

Template (card layout template) : The chrome a card renders into — header, logo, footer and the outlet, driven by your branding.

Outlet : The region of a template that a card’s content renders into. Every template has exactly one. The outlet’s content is currently being reworked.

People

Account : Your organisation’s workspace on 2mee. Owns experiences, campaigns, branding and analytics.

User : A person with a 2mee portal login — one of your team operating 2mee.

Visitor : An anonymous end-user on a site where the snippet is installed; tracked by a first-party cookie. See visitors & participants.

Participant : A named contact (e.g. name + email) enrolled in an experience.

Logic & delivery

Flow : The graph that decides when an experience starts and advances and what it fires. See flows.

Goal : The outcome a flow aims for. See goals.

Tag : A behavioural label applied to a visitor (e.g. has-viewed-pricing). See tags & attributes.

Attribute : A value carried on a visitor or participant that flow conditions can test.

Manifest : A document the snippet fetches on page load that lists your account’s published card candidates for a site origin, each resolving to a card shortcode.

Shortcode : A short, unique code in a URL. A card shortcode is a deployed card’s public key; a participant shortcode is a personal link for a named person. See shortcodes.

Data & integrations

Connection : A link between your 2mee account and one of your external systems (e.g. your Segment workspace), holding that connection’s own credentials. See Integrations.

Inbound webhook : A call from your systems to 2mee that starts or advances a flow. See inbound signing.

Outbound webhook / event : A call from 2mee to your systems reporting what happened. See outbound envelope.

Ingest contract : The versioned payload shape accepted at the public ingest endpoint (/v1/in). See the ingest API.

Event : A record of a visitor or participant action (e.g. PageLoad, Play, CTAClick) used for analytics.